A Rochester Story
HOW WE
GOT HERE.
2024
Chapter 01
YEAR 01 · THE SPARK
It started as a vision: shut down East Ave for one Sunday and bring the whole Bills Mafia together. Over 1,000 fans showed up. The street roared. We knew.
2025
Chapter 02
YEAR 02 · THE GROWTH
We doubled in size — over 2,000 fans. Bud Light and NUTRL came aboard. Larger LED walls went up. East & Alex turned into Rochester's loudest tailgate.
Right Now
