FREQUENTLY
ASKED.
ALL THE ANSWERS.
01 / 11When and where is the event?+
Sunday, September 13. East Avenue from Alexander Street to Lawrence Street in downtown Rochester. Doors at 12PM, Bills kick off at 1PM vs Texans.
02 / 11How much are tickets?+
$10 for the first 1,500 tickets, then $20 after that. Free for kids 12 and under. Wristbands available on the tickets page.
03 / 11How does the $10 tier work?+
The first 1,500 wristbands are $10 each. Once those sell out, the price moves to $20 — online and at the door. Buy early to lock the lower price.
04 / 11Is the event family friendly?+
Yes. All ages welcome. Outdoor daytime festival environment with food, games, music, and football.
05 / 11Can I re-enter throughout the day?+
No re-entry this year. Once you're in, plan to stay for the full afternoon.
06 / 11Is there parking nearby?+
Multiple downtown lots and ramps within walking distance of East Avenue.
07 / 11What if it rains?+
Rain or shine. East Avenue gets loud either way. Bring a poncho and a Bills hat.
08 / 11Are pets allowed?+
Service animals only. Outdoor festival crowds can be tough on pets.
09 / 11Can I bring my own food or drink?+
No outside food or beverage. Plenty of food vendors and beverages on-site, including Bud Light and NUTRL.
10 / 11Is there reserved seating?+
No reserved seating or tables. General admission is standing room across the footprint.
11 / 11What happens if the Bills game time changes?+
Doors and event programming will follow the NFL schedule. We'll announce updates on Instagram.
